Building Trust ThroughTransparent Trade
From humble beginnings to global partnerships, discover how Vaarunya transforms international trade through transparency, quality, and unwavering commitment to our partners.
Our Journey Began with a Vision
While working closely with rural entrepreneurs and small-scale manufacturers, our founder Mithilesh Varma witnessed a critical gap despite having world-class potential, local producers were constrained by outdated systems, fragmented sourcing, and a lack of trust in the export process. These challenges inspired a bold question: What if global trade could truly serve those at the grassroots? Vaarunya was born from this idea to connect rural India to global markets through ethical sourcing, structured compliance, and value-led partnerships. Vaarunya is not just an export house, it is a purpose-driven bridge connecting rural strength to global markets. With transparent sourcing and global-standard quality systems at its core, every shipment we deliver reflects our commitment to trusted partnerships, operational excellence, and meaningful global connections. Staying true to the vision that shaped our foundation, we continue to redefine trade as a force for empowerment, efficiency, and lasting impact, where every shipment carries the spirit of responsible trade and inclusive growth.
"We don't just facilitate transactions; we build bridges between cultures, create lasting relationships, and turn the complexity of global trade into opportunities for growth."
Meet the Minds Behind Our Success
Our leadership team combines decades of international trade expertise with a shared commitment to ethical business practices.
Surya Teja Veeramachaneni
Chairman & Co-Founder
Surya Teja Veeramachineni is the Co-Founder and Chairman of Vaarunya Global EXIM, providing visionary leadership and shaping the company’s strategic direction, governance, and long-term positioning. With a deep-rooted belief in sustainable growth and inclusive value creation, Surya Teja plays a key role in shaping Vaarunya’s long-term strategy, governance, and global positioning. He brings a sharp entrepreneurial mindset and a strong focus on innovation, risk management, and stakeholder alignment ensuring the company remains resilient, future-focused, and impact-driven. As Chairman, Surya Teja champions Vaarunya’s mission of building a transparent, ethical, and high-performing export ecosystem that benefits both grassroots producers and global trade partners. His leadership continues to inspire the company’s pursuit of excellence, responsibility, and long-term impact.
"Business is not just about profit; it's about building relationships that create value for everyone involved."
Rudraraju Mithilesh Varma
Founder & CEO
Rudraraju Mithilesh Varma is the Founder and Chief Executive Officer of Vaarunya Global EXIM, the driving force behind its vision to redefine India’s presence in global trade through an integrated, ethical, and impact-oriented export ecosystem that connects rural India directly to international markets. As a first-generation entrepreneur, He brings a bold and future-focused vision rooted in strategic foresight, strengthened by data-driven leadership, refined through operational excellence, and backed by deep expertise in agriculture, leather, and FMCG exports. With an unwavering commitment to transparency, innovation, and rural empowerment, Mithilesh has architected Vaarunya’s brand-led and compliance-driven model, bridging the gap between grassroots producers and international markets. His leadership is distinguished by a systems-thinking mindset, data-driven strategy, and the ability to build high-trust global partnerships.
"True leadership is not about commanding growth-it’s about cultivating ecosystems where trust, impact, and innovation thrive from the grassroots to the globe."
Kusampudi Venkata Sriram Varma
Managing Director & Co-Founder
Kusampudi Venkata Sriram Varma is the Co-Founder and Managing Director of Vaarunya Global EXIM, playing a pivotal role in steering the company’s operational excellence and strategic growth. With a strong background in export management and business development, Sriram brings a pragmatic and results-driven approach to driving Vaarunya’s mission of transparent, quality-led exports that empower grassroots producers. His expertise spans supply chain optimization, compliance adherence, and building sustainable partnerships across agriculture, leather, and FMCG sectors. Sriram’s leadership is marked by his commitment to operational rigor, innovation, and fostering a culture of accountability ensuring that Vaarunya delivers consistent value to its global clients and Indian partners alike.
"Success is not just achieving milestones, but creating a culture where purpose drives performance, and values guide every decision."
Surya Teja Veeramachaneni
Chairman & Co-Founder
Surya Teja Veeramachineni is the Co-Founder and Chairman of Vaarunya Global EXIM, providing visionary leadership and shaping the company’s strategic direction, governance, and long-term positioning. With a deep-rooted belief in sustainable growth and inclusive value creation, Surya Teja plays a key role in shaping Vaarunya’s long-term strategy, governance, and global positioning. He brings a sharp entrepreneurial mindset and a strong focus on innovation, risk management, and stakeholder alignment ensuring the company remains resilient, future-focused, and impact-driven. As Chairman, Surya Teja champions Vaarunya’s mission of building a transparent, ethical, and high-performing export ecosystem that benefits both grassroots producers and global trade partners. His leadership continues to inspire the company’s pursuit of excellence, responsibility, and long-term impact.
"Business is not just about profit; it's about building relationships that create value for everyone involved."
The Principles That Guide Us
Our core values shape every decision we make and every relationship we build in the global trade ecosystem.
Transparency
We believe in complete openness in all our business dealings, from pricing to processes.
Transparency is the cornerstone of trust in international trade. We provide complete visibility into our sourcing processes, quality checks, pricing structures, and delivery timelines. Our clients always know exactly what they're getting, when they'll get it, and what they're paying for. Every step of our process is documented and shared with our partners. From supplier verification to final delivery, we maintain detailed records and provide real-time updates. This transparency has helped us build lasting relationships and avoid the misunderstandings that plague many international trade relationships.
How We Practice This Value:
- Real-time order tracking and updates
- Complete supplier verification documentation
- Transparent pricing with no hidden costs
- Open communication channels at all times
Quality
Uncompromising commitment to quality at every stage, from sourcing to delivery.
Quality is not just a promise—it's our practice. We have implemented rigorous quality control measures at every stage of our operations. From initial supplier assessment to final product inspection, we maintain the highest standards to ensure our clients receive exactly what they expect. Our quality assurance team conducts multiple inspections throughout the supply chain. We work only with certified suppliers who meet international quality standards, and we continuously monitor and improve our processes to maintain excellence. This commitment to quality has resulted in a 98% client satisfaction rate and long-term partnerships.
How We Practice This Value:
- Multi-stage quality inspection process
- ISO 9001:2015 certified operations
- Certified supplier network
- Continuous quality improvement programs
Partnership
Building long-term relationships based on mutual trust, respect, and shared success.
We don't just facilitate transactions—we build partnerships. Our approach focuses on understanding our clients' long-term goals and working together to achieve them. We invest time in understanding different business cultures, market requirements, and individual client needs to create customized solutions. Our partnership philosophy extends to our supplier network as well. We work closely with our suppliers to ensure they understand and meet our quality standards while also helping them grow their businesses. This collaborative approach has created a network of reliable partners who are committed to our shared success.
How We Practice This Value:
- Long-term partnership agreements
- Collaborative business planning
- Cultural sensitivity training
- Mutual growth and success programs
Building Relationships, Not Just Transactions
Our partnership philosophy goes beyond traditional trading relationships to create lasting bonds built on trust, mutual respect, and shared success.
Long-term Thinking
We build relationships for decades, not just transactions for today.
Our approach to partnerships is fundamentally different from traditional trading relationships. We invest time in understanding our partners' long-term goals, market challenges, and growth aspirations. This long-term perspective allows us to provide strategic value beyond just product supply. We work with our partners to develop multi-year roadmaps, helping them navigate market changes and capitalize on emerging opportunities. Our success is measured not just by individual transactions, but by the sustained growth and success of our partnership network.
Mutual Growth
Success is shared - when our partners grow, we grow together.
We believe that the best partnerships are those where all parties benefit and grow together. Our business model is designed to align our success with our partners'success, creating win-win scenarios that strengthen over time. We actively support our partners' growth through market insights, product development collaboration, and strategic introductions. Our network effect means that as we help one partner succeed, we create opportunities for others, building a thriving ecosystem of mutual support.
Cultural Respect
Understanding and respecting diverse business cultures creates stronger bonds.
International trade is fundamentally about connecting different cultures and business practices. We invest heavily in cultural understanding, ensuring our team is equipped to navigate the nuances of different markets and business customs. Our multicultural team and cultural training programs ensure that we can communicate effectively and respectfully with partners from any background. This cultural sensitivity has been key to building trust and avoiding misunderstandings that often plague international business relationships.
Transparent Communication
Open, honest communication builds trust and prevents misunderstandings.
We believe that transparency is the foundation of trust in international business. Our communication philosophy is based on proactive, honest, and comprehensive information sharing at every stage of our partnerships. We maintain open channels of communication, provide regular updates, and address challenges head-on before they become problems. Our partners always know where they stand, what to expect, and how we're working to deliver on our commitments.
Trusted by Industry Standards
Our certifications demonstrate our commitment to excellence, compliance, and continuous improvement in all aspects of international trade.
APEDA
Agricultural & Processed Food Products Export Development Authority (APEDA)
Registration-Cum-Membership Certificate (RCMC) with APEDA, the apex body promoting India’s Agri exports globally.
Startup India Recognition
Department for Promotion of Industry and Internal Trade (DPIIT)
Recognition under Startup India initiative, validating our innovation-driven business model in international trade.
Spices Board of India
Spices Board, Ministry of Commerce & Industry
Authorized registration with India’s regulatory and export promotion authority for spices and spice products.
Tea Board of India
Tea Board, Ministry of Commerce & Industry
Official license to export Indian tea under Tea Board compliance and global promotion framework.
Coffee Board of India
Coffee Board, Ministry of Commerce & Industry
Registered exporter under Coffee Board of India for promoting high-quality Indian coffee globally.
Cashew Export Promotion Council of India (CEPCI)
CEPCI, Ministry of Commerce & Industry
Certified member of CEPCI, promoting Indian cashew kernel and value-added products in international markets.
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